AI isn’t just a tool —it’s a catalyst for deeper collaboration. At Fuqua, you’ll master the art of human-AI teamwork, learning to orchestrate diverse perspectives – both artificial and human – to solve complex business challenges. You and your classmates will learn to combine technology with human strengths to spark ideas and shape better outcomes.
The Learning Experience
AI is embedded across our curriculum—in analytics, marketing, operations, finance, leadership, and beyond. Whatever program you choose, you’ll graduate fluent in how AI shapes business decisions.
Starting with AI from Day One
On your first day, you’ll activate Duke’s private, secure instance of ChatGPT Edu. From then on, AI is integrated into your daily work—analyzing data, brainstorming strategy, and refining presentations.
With classmates, professors, and staff all operating in the same AI environment, collaboration is richer and more dynamic. And unlike consumer versions, ChatGPT Edu is designed for education: it protects your privacy and unlocks advanced features like data analysis, document summarization, and multilingual support.
How You’ll Engage with AI
Foundations
Core courses introduce AI-powered decision-making, machine learning basics, and natural language processing so you can use these tools with confidence.
Business Applications
Across marketing, finance, operations, and strategy, you’ll test how AI is shaping different disciplines —from supply chain optimization to customer engagement to taxation and financial analysis.
Ethics & Leadership
You’ll examine AI’s societal impact, from fairness in hiring to the environmental footprint of data infrastructure—preparing to lead responsibly in AI-driven workplaces.
Learning by Doing
Projects and simulations put AI in your hands. You might build a product prototype with generative AI, run an AI-powered negotiation, or explore applications in energy, health, or national security.
Team-Based AI Projects
You’ll work in cross-functional teams to tackle real business challenges using AI, learning how to blend machine insights with human creativity, cultural intelligence, and ethical reasoning. These experiences mirror the collaborative reality of modern AI implementation.
Innovating in Teaching
Faculty use AI to enhance your classroom experience —piloting custom teaching assistants, tailoring case feedback systems, and developing interactive learning tools—so you see how organizations adopt AI in practice.
Deep Dive Into the Curriculum
Decision Sciences
- Foundations of machine learning and AI-powered decision-making
- AI-powered analytics and quantitative modeling
- Deep neural networks and transformer models
- Large language models and diffusion models
- Natural language processing applications
- Human–AI collaboration in diverse organizational contexts
Marketing
- AI in digital marketing strategy, advertising, and consumer research
- AI tools used in martech, including chatbots, personalization engines, and content generation platforms
- How AI reshapes digital marketing investments and customer targeting
- Automation of qualitative consumer research
Operations Management
- AI transformation of modern supply chains and operational strategy
- AI-enabled supply chain digitization
- Operational innovation using AI
- Generative AI for demand forecasting, real-time feedback loops, and large-scale optimization
- Data-driven operational strategy
Accounting
- AI-supported tax and policy analysis
- Generative AI for generating memos based on case data
- Professional judgment and AI output refinement
- AI-assisted performance benchmarking and evaluation of generative tools’ effectiveness
Strategy
- Entrepreneurship strategy
- AI vs. human performance in customer discovery
- Generative AI for MVP development
- AI-enabled venture design
- Energy and life sciences strategy
- Industry-specific AI applications and limitations (such as regulation and privacy)
Management and Organizations
- How AI is changing workplace dynamics and managerial practice
- AI-driven negotiation simulations
- Negotiation support and decision augmentation, integrating AI insights with human judgment and cultural awareness
- Development of more effective messaging
- Responsible and reflective AI use in management
Ethics, Governance, Societal Impact
- AI in hiring systems, looking at fairness and transparency
- Environmental impact of AI infrastructure
- AI implications for ESG strategy
- Ethical leadership in AI-enabled organizations
Voices from the Classroom
“Our team used AI to test marketing messages, then compared results with traditional methods. It wasn’t just about the tool—it was about how we worked together to apply the insights.” – Daytime MBA student
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